Paulina is the owner of PAULINA'S FRIENDS, Berlin's most extraordinary
concept agency for art, design & exclusive couture wearable art &
sustainable fashion, the "Serendipity Workshop".
In 2019, she decided to join the "Erasmus
for Young Entrepreneurs" programme and host a fellow aspiring
entrepreneur who worked with her for 6 months. The New Entrepreneur Teodora
Kotseva, provided valuable insight and supported Paulina with new concepts,
such as creating informal groups for cultural entrepreneurs to exchange ideas -Zufallssalon, participation in important fairs
such as Wood Market Bazaar, Berlin Fashion Week (Project Gallery), book
promotion of "My Friend the Panic Attack", marketing and brand development
strategies, contacts with clients, outlets, fashion fairs, organizing exhibitions.
The key to this
successful exchange relied largely on the combination of both expertise. Teodora was able to provide her
creative input and experience in setting up work plans, marketing plans and
decision-making processes related to building an independent fashion brand.
Paulina's expectations of the exchange were
perfectly met as she had the opportunity to work with a trained professional
who was able to develop growth strategies and work independently to implement
various tasks. They were able to share ideas, learn
from each other about different working practices, discuss plans and work towards their successful
implementation. Working with someone who had a similar understanding of running
a business in the arts gave Paulina the added confidence and encouragement to
follow her intuition and realise her artistic and entrepreneurial ambitions.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Foundation Cluster Information and Communication Technologies""
(Sofia) Host entrepreneur's contact point:STIC Wirtschaftsfördergesellschaft mbH
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