Teodora Kotseva & Paulina Tsvetanova - Erasmus entrepreneurs

Success stories

Recent testimonies of successful business networking - Erasmus for Young Entrepreneurs programme

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New entrepreneur:
Teodora Kotseva (Bulgaria)
Age: 37
Company name: Nero Opaco (Start-up)
Sector of activity: Advertising,Promotion, Media


“I was able to learn the day to day business of running a gallery, had the chance to expand on my professional network, meet various creatives in the city, learn about the local business climate”.


Host entrepreneur:
Paulina Tsvetanova (Germany)
Age: 38
Company name: Paulinas Friends (6 years of experience)
Sector of activity: Crafts, art materials and accessories

"Working with someone who has a similar understanding of how to run a business in the arts has given me added confidence and inspired me to follow my intuition and realise my artistic ambitions."


Period of exchange: 04/2019 until 09/2019
Duration of exchange: 6 months

 

Business sector of the exchange

 

Marketing and brand development strategies for an art agency

 

Paulina is the owner of PAULINA'S FRIENDS, Berlin's most extraordinary concept agency for art, design & exclusive couture wearable art & sustainable fashion, the "Serendipity Workshop".

In 2019, she decided to join the "Erasmus for Young Entrepreneurs" programme and host a fellow aspiring entrepreneur who worked with her for 6 months. The New Entrepreneur Teodora Kotseva, provided valuable insight and supported Paulina with new concepts, such as creating informal groups for cultural entrepreneurs to exchange ideas -Zufallssalon, participation in important fairs such as Wood Market Bazaar, Berlin Fashion Week (Project Gallery), book promotion of "My Friend the Panic Attack", marketing and brand development strategies, contacts with clients, outlets, fashion fairs, organizing exhibitions.



The key to this successful exchange relied largely on the combination of both expertise. Teodora was able to provide her creative input and experience in setting up work plans, marketing plans and decision-making processes related to building an independent fashion brand.



Paulina's expectations of the exchange were perfectly met as she had the opportunity to work with a trained professional who was able to develop growth strategies and work independently to implement various tasks. They were able to share ideas, learn from each other about different working practices, discuss plans and work towards their successful implementation. Working with someone who had a similar understanding of running a business in the arts gave Paulina the added confidence and encouragement to follow her intuition and realise her artistic and entrepreneurial ambitions.



For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Foundation Cluster Information and Communication Technologies"" (Sofia)

Host entrepreneur's contact point:
STIC Wirtschaftsfördergesellschaft mbH (Berlin)

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