Meri, from Sevan in North-eastern Armenia, always took
an interest in people, how they achieve success, their experiences. She applied
to the Erasmus for Young Entrepreneurs programme as a New Entrepreneur because
she saw it as a new adventure. She sought to learn new skills to develop her
existing IT company of 2 years and bring new ideas, and gain habits of a
foreign culture and way of life. Meri wanted to enlarge her market size and
services to the Armenian diaspora in software development services and training.
So she was motivated to learn how to run a successful business, broaden her
worldview, and deepen her knowledge of operating in international markets and
working with international clients.
She found a Host Entrepreneur in the North-western Spain in Cesantes:
more than 4000 km away! It was the vision of a fruitful entrepreneurial
exchange that brought together the representatives of these two distant cities.
Her host entrepreneur was Maria Jose Mayor Sanchez, an experienced sales
manager who has been running her own hostel in the north of the country for 7
years. Meri's desire to grow professionally while working on creating the tools for the hostess's business, and Maria's
willingness to share her business knowledge and network made this exchange a
During the 6-month exchange, Meri and Maria worked
very closely to support each other and ensure the achievement of their goals.
Meri actively worked on developing two software tools to process data more
effectively, keep track of customer data and automate some of the daily
activities. In order for Meri to understand and assess the company's needs and
then develop the most appropriate and well-functioning solution, the HE used
her network to organize meetings and study tours with other players and
partners in the industry to introduce Meri to the company's marketing strategy and
involve her in the entire process of building customer relationships. Meri also
had the opportunity to meet with other IT specialists, exchange ideas and
receive valuable feedback․
This exchange became an amazing resource for Meri in
her personal and professional development. She not only developed as a business
owner by learning how to conduct market research, design and implement a
successful marketing strategy, approach potential clients, build partnerships,
and negotiate more confidently, but also as a programmer by taking
responsibility for the entire software development process. For her part, Maria
considers this exchange a completely new and enriching experience, where she
learned what it's like to meet with a programmer and understand their perspective.
They both learned a lot about cross-cultural differences and expanded their
networks. Upon her return to Armenia, Meri plans to use all the knowledge and
skills she gained from the exchange to make her company more competitive. She
is also looking for a team of programmers to help her complete her the software
for the hotel industry with the aim to commercialize it in the future.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Jinishian Memorial Foundation
(Yerevan) Host entrepreneur's contact point:CAMARA OFICIAL DE COMERCIO, INDUSTRIA, SERVIZOS E NAVIGACIÓN DE SANTIAGO DE COMPOSTELA
(Santiago De Compostela)
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