Agnès Anne is an aspiring entrepreneur from
France. She considered the Erasmus for Young Entrepreneurs programme a great
opportunity to acquire competences and sufficient skills to realise her own
business idea - to offer French business and negotiation courses to Spanish
companies. Agnès was determined to expand her business and offer courses to
companies in Catalonia and eventually throughout Spain. However, she felt
blocked in her marketing skills and needed support in developing a stronger product,
communication strategy and her network on both sides of the border.
Oriol Costa Lechuga, an experienced
entrepreneur from Spain, is the CEO and founder of EcoRegió, a business
community for organic food. He wanted to set up a bilingual course, using the
training already developed for the Spanish market to see if it could be extended
to the French market. He also wanted to expand his network of business contacts
in France. For five and a half months, Oriol mentored Agnès while she helped
Oriol internationalise his project thanks to her previous experience.
Agnès learnt how to work with tools such as
Scrum, Trello and Inception. She also attended many meetings with Oriol's
network, which helped her expand her contacts and gave her new ideas for
developing her business. On the advice of her mentor, she developed her
marketing strategy and also took a course in neurolinguistic coaching, which
gave her more recognition when approaching new clients.
Oriol promoted EcoRegió's concept of a green
cross-border economy by offering one of its training courses in both Spanish
and French to explore new opportunities for cross-border collaboration.
After this exchange, Agnès is confident that
she can attract new clients and has already found a new market segment to
target. She has created new content for her courses and packages to meet the
needs of her clients and has almost completed the preparation of her website.
She has also expanded her network considerably, establishing contacts with
French companies in the hemp sector and with bilingual teachers. On the other
hand, thanks to her contribution, Oriol has produced a guide to promote
EcoRegió in France and translated a training program on the regenerative
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Institut Méditerranéen d'Etudes et Recherche en Informatique et Robotique
(Perpignan) Host entrepreneur's contact point:Cambra de Comerç, Industria i Navegació de Girona
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