Evangelia Bakinta , the founder of Chic
Greek Gifts, is an experienced entrepreneur in the field of advertising and promotion.
Since she first joined the Erasmus for Young Entrepreneurs programme as Host
Entrepreneur, her goal was to meet someone who shared her motivation and
business interests. Patricia Lopez Rodriguez decided to participate in the EYE programme as a New entrepreneur to
give KUUMBA STUDIO a new lease of life and learn the right skills to run her
own design studio. She learned about the EYE program at an event for Women
Entrepreneurs in Galicia, Spain, and thought it was a great opportunity to
learn how to run a marketing business from an expert. Her goal was to improve
her business skills and expand her contacts throughout Europe.
During her exchange in Greece, Patricia
attended meetings with Evangelia's suppliers and customers so that she could
learn about the market and its supply and demand. In this way, she understood how Evangelia approaches new customers, takes care of their needs and follows
up. She also had the opportunity to offer her perspective and apply her graphic
design skills. Evangelia introduced Patricia to a specific project in the
marketing office of Chic Greek Gifts that deals with sustainability, jointly
setting goals for the coming years and the criteria to achieve them.
learned how to create an email marketing campaign in the form of newsletters
using the MailChimp platform. She also learned a holistic approach to customer
service, which includes all the steps to go through when serving a customer.
With Evangelia, she familiarised herself with social media and digital
marketing efforts while bringing her expertise in retouching, design, and
copywriting for social media and e-commerce to Evangelia's business.
Thanks to this experience, Patricia was able to
improve her business plan and attract new business partners by using the
concrete tools Evangelia taught her. She managed to achieve her goal and gained
three new contacts thanks to this exchange and decided to run her own business
from abroad, where she found interesting business opportunities.
Evangelia gained two business leads in Spain through working with Patricia, and saw an increase in the turnover of her company.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:CAMARA OFICIAL DE COMERCIO, INDUSTRIA, SERVIZOS E NAVIGACIÓN DE SANTIAGO DE COMPOSTELA
(Santiago De Compostela) Host entrepreneur's contact point:Foundation for Research & Technology - Hellas
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