is a journalist and corporate and product communications expert, specializing in press
and public relations management. After many years of experience in Milan in leading
national companies, in 2010 he founded in Venice Studio Calliandro Comunicazione, a communication agency that offers a complete
media relations service aimed at developing the overall management of relations
with the media through a wide range of the press office tools. He was contacted by Sandra Grabowska, a Young Entrepreneur from Poland who had just founded Louie,a lingerie brand based on the long Polish tailoring tradition and respect for
Yuri and Sandra
began their exchange on November 16,2020. Sandra was interested in learning about the mechanisms of media as a strategic element
in expanding her business, so she invited him to apply to the Erasmus for
Young Entrepreneurs programme as a Host Entrepreneur. Her goal was to expand Louie in the Italian market, commonly considered as one of the most advanced in the fashion industry. Yuri, on the other hand, wanted to expand his area of expertise and learn about the dynamics related of the fashion industry - a field he had never worked in before.
obvious difficulties Covid presented to retail, they successfully created and followed an
adequate plan to make their exchange effective. As a result Sandra and her business gained
additional visibility and she learnt how to use the right communication tools; she also found inspiration for Louie’s new
summer collection thanks to Venice’s signature colours and architecture. In addition Yuri, expanded his network and gained new contacts with journalists from fashion
newspapers. They will be a great resource for his future clients who will need his help in this field.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Polish Agency for Enterpise Development
(Warsaw, Poland) Host entrepreneur's contact point:Unione Regionale delle Camere di Commercio Artigianato, Agricoltura e Industrie del Veneto.
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