Javier Torre Saiz & Benedetta Ruggeri - Erasmus entrepreneurs

Success stories

Recent testimonies of successful business networking - Erasmus for Young Entrepreneurs programme

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New entrepreneur:
Javier Torre Saiz (Spain)
Age: 24
Company name: Valientes - http://www.somosvalientes.es/ (Start-up)
Sector of activity: Education and training services

My experience at bbrand through the Erasmus for Young Entrepreneurs programme allowed me to feed my entrepreneurial vision with a professional approach. I have been able to meet Benedetta Ruggeri with whom I actively collaborated in the ideation of proposals and innovative projects.

Host entrepreneur:
Benedetta Ruggeri (Italy)
Age: 40
Company name: bbrand – https://bbrand.biz/ (17 years of experience)
Sector of activity: Advertising,Promotion, Media

The experience with Javier Torre through the program has been very enriching. We collaborated looking for the best strategy for both projects and we have agreed to continue with our business relationship in the future.

Period of exchange: 10/2020 until 02/2021
Duration of exchange: 4 months


Business sector of the exchange


Marketing & Communication


This successful collaboration was led by Benedetta Ruggeri as Host Entrepreneur CEO of bbrand and Marketing strategist with more than 15 years of experience in the sector. On the other hand, as New Entrepreneur, Javier Torre Saiz graduated in business administration and management and completed a masters degree in economics. Co-founder of the startup Valientes, an ICT initiative to prevent bullying and cyberbullying in the education sector. Both found out about the program by looking for networking opportunities endorsed by the European Commission on the web. When they had their interview in September 2020 the feeling was one of reliability and conviction from the very first moment as they felt that working together was going to be a very interesting and enriching challenge for both parties. Javier could contribute with his creativity and project planning for bbrand while Benedetta would bring the experience in the Marketing sector as well as the strategy and networking for the expansion of Valientes.
Javier as NE traveled to Milan where Benedetta's company is located. Despite the difficulties due to the pandemic he was able to have a full face-to-face experience in his collaboration with bbrand. The plan of both entrepreneurs was well structured allowing for hours to be dedicated to bbrand which meant an opportunity for Javier to study the market and understand how he could contribute to Benedettas vision. Another part of the time was dedicated to Valientes which Benedetta saw as an opportunity to have an international partner of reference getting involved not only in the technological dimension like most of its B2B clients but also to approach the social dimension from the educational point of view. From this scheme one of the main ongoing activities has been the strategic project Etnobiz a software based on Data Analysis that will soon become a reference for the positioning of small and medium enterprises.

The experience has been full and fruitful for both. We have worked on the ideation of the Etnobiz project as a unique and creative contribution to digital transformation that our society is undergoing now accelerated by the pandemic. This is giving us an essential value in the market and positioning us as a reference. The initiative based on data analysis and netnography for consumer & market research will be adaptable to more and more sectors and will facilitate efficiency in the c-level decision-making process. The business relationship between Benedetta and Javier has been excellent. They have decided to continue collaborating in the future. Javier will remain in Milan until June to obtain the desired results for both companies. They will maintain a business relationship that will last in time becoming mutual points of reference which would not have been possible to connect without this EU program which unites borders brings talents together and enables your business.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Forma Mentis S.a.s. di Luigi Santapaga e C. (Milan, Italy)

Host entrepreneur's contact point:
Asociación Educativa Por La Integración Y La Igualdad (Murcia, Spain)

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