Vladyslav and Adrián had met in 2016 while Adrian was filming a documentary in Kyiv. Vladyslav had just created a Socially Responsible Recruitment Agency with the aim to help Ukraine’s democracy develop further. Adrián, as a social worker experienced in labour insertion projects, was very impressed with the initiative. Years later, after working with refugees in Spain Adrian realised the big cultural differences between the refugees and the local community make their insertion harder. There is plenty of research about African and South American culture in relation to the Spanish but very little is known about the Eastern European. So Adrián who already knew a little about Ukraine decided to become an expert and submitted his business plan to EYE encouraging Vladyslav to host him and work together. He would get an experienced project manager to deal with a new branch of his start-up.
The intention of the partnership was to establish a Polish division of Lobby X in Warsaw replicating the model implemented in Kyiv. Lobby X wanted to attract a politically progressive engaged audience in its social media channels by finding so-called "game-changing” job offers. This refers to jobs in NGOs, independent media and public institutions mainly where the work done has a real impact in the improvement of the quality of a democracy. Adrián was able to identify and contact game-changing employers in order to find what their needs in terms of HR were and offer them the extended network of progressive politically engaged professionals. The activities done were related to the growing audience in social media including a lot of digital marketing communication plans advertising on Facebook and LinkedIn, B2B marketing and other commercial activities. A group of volunteers was set up to help Adrián reach ob
jectives contributing to the design and communication B2B activities.
The Polish division of Lobby X worked non-stop for almost 6 months time where its audience grew significantly being the majority of the new followers active progressive politically involved professionals: exactly the target audience the start-up wanted to get to. The increase of activity and followers gained in LinkedIn where plenty of contacts of relatively important universities companies and NGOs were made has been especially significant. Although the results of the collaboration did not achieve what was proposed at the beginning, the Polish division is now working with a strongly established way of working so the next person in charge of the Polish division will have all knowledge and methodology ready for its autonomous use. As for the NE contacts made by himself with Ukrainian NGOs and international organisations thanks to the possibility of actually being in Ukraine will be maintained and hopefully will produce international collaboration.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Cambra de Comerç, Industria i Navegació de Girona
(Girona) Host entrepreneur's contact point:Ukrainian Chamber of Commerce and Industry
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