Marta Čorić from
Croatia, obtained her PhD in medical sciences in 2019 and during this period she was a researcher in academia.
Marta always wanted to work for a business that shares the same values as
hers, materializing in useful products or services for people in their daily life.
She wanted to transition to industry or start her own business but was unsure on how to do it. That was until a friend of hers recommended Erasmus for Young Entrepreneurs as a stepping stone to the entrepreneurial world.
So Marta registered in the programme in the hope to get first-hand insights in running a company involving all the key aspects as well as best
then flew to Spain in November 2019, where she stayed for five months working with Luis
Huete, a business owner and writer. During the exchange, Luis taught her the main aspects of running a business starting with
the analysis of his client's profiles and sharing his experience on how to monitor low performance
and find ways for improvements.
they also launched a new venture, an institute for corporate governance. To launch
this project, they first needed to look for clients which they did through meetings
and information sessions about the services the institute would offer. They also
organised a huge promotional campaign, which involved the creation of a monthly
newsletter, contacting the popular business and economics newspaper in Spain (i.e.
Thanks to these
activities, Marta gained experience in market research and business development.
Marta was very satisfied with her exchange as she learnt a great deal about running and growing a
company. More specifically, shelearned about the legal aspects of running a
company, improved her business plan and her Spanish.
She developed digital marketing
skills and readjusted her business plan. She also made new professional
contacts that would be useful for her future career. She also learned about client relations management and gained significant knowledge on what today’s clients
need and how to respond to that need.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:INFORMO - Udruga za poticanje zapošljavanja, stručnog usavršavanja i obrazovanja
(Vodnjan-dignano) Host entrepreneur's contact point:UNINOVA - Sociedade para a Promoción de Iniciativas Empresariais Innovadoras, M.P., S.L.
(Santiago De Compostela)
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