New entrepreneur, Sjoerd Bijleveld from the Netherlands, started
his astrology business in 2018.
Coming from a totally different background, mechanical engineering
and industrial engineering, Sjoerd got into astrologyand personal
development to help people reach their full potential.
Aiming to expand his business abroad, and more particularly in
France, Sjoerd started to search for opportunities in this country. He then got
in touch with Florence Vialsoubrane, a therapist, Qi Gong teacher and personal development
coach, who accepted the collaboration proposal.
Sjoerd flew to Paris in June 2019, where he spent six weeks learning
how to make a coaching business profitable. Sjoerd’s objectives were to learn
how to commercialise his services, get and share knowledge in the field and elaborate
personal development programmes for his clients with the help of a specialist.
This was a good deal for Florence who likes sharing her knowledge
about psychology and Qi Gong. At the same time, she was also interested in getting
insights in astrology.
Sjoerd thus got introduced to Florence world which gave him a clear vision of
what this practice entails. He participated in the workshops she organised and was
given strategies on how to attract clients. In return, Sjoerd gave her all the
essential information astrology and horoscope to help her understand how personal
development and astrology match together.
An important part of the exchange was a workshop about astrology
and horoscope organised by both entrepreneurs. Sjoerd lead workshop with the
help and guidance of Florence. Florence was very helpful with the feedback she
gave to him, as it helped understand the parts that need improvements notably
making astrology more understandable for people with no background in the
It is also thanks to his attendance to Florence’s workshops in
Qi Cong that he could really understand the concrete elements that makes a workshop
successful. From the entrepreneurial perspective, Sjoerd understand that being solo
entrepreneur is hard work. From strategic thinking to actions taking, the journey
of a solo entrepreneurs is long and sometimes discouraging due to the lack of knowledge
in some areas and the amount. Therefore, there is always a need to prioritise
the work and take action rather than thinking too much.
The exchange in France also showed him how the system works, especially
in terms of promotion and communication. Indeed, whereas digital marketing works
well in the Netherlands, Sjoerd realised that in France, reaching out to potential
clients requires a totally different approach; notably using traditional means such
as printed flyers that generate further costs that for the moment prefers not
Therefore, Sjoerd realised that tapping into the French market is
more challenging than he thought and thus decided to focus on the Dutch market
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:QUARTER MEDIATION
(Utrecht) Host entrepreneur's contact point:Chambre de commerce et d'industrie de région Paris Ile-de-France
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