from Italy, Martina, a 32-year-old Italian lady, spent her last few years in
Portugal where she had fallen in love with the country’s landscape and cultural traditions.
Her motivation since then was to start a business related to culture and
environment and to begin with, she started working in a cultural association in
Porto to get experience in the sector.
the city significantly changing in just few years due to the mass tourism and
gentrification, she started reading and travelling around to look for some good
practices related to sustainable tourism which led her to discover Bici Tour, an
association in Salento which was created by two friends in southern Italy, to promotes
was the business model Marina wanted to learn from. She thus applied with Erasmus
for Young Entrepreneurs to be able to get and exchange at Bici Tour with Carlo
Cascione. With ten years of experience as entrepreneur, Carlo has the expertise
in the field that Maryna was looking for.
exchange at the host company, Martina had worked closely with Carlo, and was involved
in all the activities carried out by the company. She was involved in the preparation
phase and logistics of the tours organised as well as assisted clients during the
self-guided tours providing assistance and luggage transportation. But this was
not all, Martina also took part in the day-tour experiences with locals, guided
tours and cooking classes with the tourists.
Spending time abroad with an experienced entrepreneur has reinforced Matina’s
willingness and confidence to start her own business in the sustainable tourism
field. Her experience at Salento Bici Tour has provided her with the guidance she
needed to feel more comfortable with her future business as she had been taught
the key marketing and negotiations strategies to use with clients and partners:
hotels, restaurants, transfer services and tour operators.
wants to launch her own business in Portugal and collaborating with Carlo definitely
had positive impact on her willingness to start-up. The four-month spent with Carlo
have helped her acquire the necessary tools to launch her own business and she
also knows that she can count on Carlo’s support and advice.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Anje Association nacional de jovens empresarios
(Porto, Portugal) Host entrepreneur's contact point:UNISCO Network per lo Sviluppo Locale
« Back to the overview