Success stories

Recent testimonies of successful business networking - Erasmus for Young Entrepreneurs programme

New entrepreneur:
Elena Tutunaru (Romania)

Company name: None (Start-up)
Sector of activity: Advertising,Promotion, Media

‘This experience has given me the opportunity to better understand the challenges of digital marketing and develop my entrepreneurial mindset. Michelle managed to bring out the best in me and supported me in my endeavors safely guiding me through the challenging realms of marketing and business.'

Host entrepreneur:
Michelle Tennens (United Kingdom)

Company name: RED PEPPER MARKETING LTD (14 years of experience)
Sector of activity: Advertising,Promotion, Media

‘Elena’s inputs have been a positive experience in all aspects. Her experience and insights into how business is conducted in other cultures helped to stretch the thinking and imagination of our team as we prepare marketing campaigns that are relevant to the diversity of culture found in Britain.'

Period of exchange: 03/2017 until 07/2017
Duration of exchange: 5 months

Elena is a young Romanian lady who had been carrying for years her childhood dream to one day make a difference in the world. Fascinated by stories and the way they shape people’s lives, she began to write until the reality of life made her choose a down to earth occupation.

She thus found herself in the marketing industry in 2013, and whilst acquiring skills and experience in Public Relation and Marketing, she was dreaming of her own book and her own start-up.

Then, she heard about Erasmus for Young Entrepreneurs, from Fundatia Danis Pentru Dezvoltare Manageriala, Romania. Knowing that this would be a once-in-a-lifetime experience and a great chance to develop her communication and entrepreneurial skills she applied for the programme in October 2016. 

Few months later in December, she got in touch with host entrepreneur Michelle Tennens from United-Kingdom. Michelle is the founder of "Red Pepper Marketing”, a Marketing Agency in Essex. Michelle saw in this collaboration an opportunity to deepen her knowledge of cultural trends influences and attitudes prevalent within the European market.  

During the five-month collaboration, Michelle and Elena worked together on various projects whilst also learning more about each other. Elena notably had the opportunity to learn how a Marketing Agency works as she could access the company clients' advertising campaigns. She also had training on online advertising concepts and successfully completed her Google examinations, a key qualification in digital marketing.

From her side, Michelle’s business benefited from Elena’s bi-lingual language skills as well as her network of contacts across Europe, which had a positive impact on Red Pepper’s development. "Elena has positively impacted my business. She gained the confidence and trust of our clients and helped increased their success with excellence in marketing communications” says Michelle.

Elena is grateful for Michelle’s help and practical experience gained from exchange. "Michelle brought the best in me”. "The knowledge and skills I have developed at Red Pepper, helped me better understand the challenges of digital marketing and improve the key aspects of my business plan” says Elena.

The exchange between the two women entrepreneurs was so successful that they decided to continue the collaboration after the exchange. Thanks to the exchange Elena has acquired relevant skills which help her shape people’s lives by filling her writers’ aspirations in Public Relation and Marketing Industry.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Fundatia Danis Pentru Dezvoltare Manageriala (Cluj-napoca)

Host entrepreneur's contact point:
Employability Town Ltd (London)

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