EV-Box is an Amsterdam-based leading company dealing with charging infrastructure
for Electric Vehicles. Over the years, the company had been growing
exponentially in the Dutch market. Yet, CEO Kristof Vereenooghe, wanted to internationalise
EVs to reach new markets.
Further in the south of Italy, Giancarlo Ostuni had a business idea, he wanted
to bring electric mobility in his region leveraging on the growing money
streams coming from tourism. He heard that Erasmus for Young Entrepreneurs
could help him develop his business plan.
Erasmus for Young Entrepreneurs created the opportunity to collaborate
with Kristof Vereenooghe. Leveraging on each-other strengths, both
entrepreneurs found ways to mutually benefit from each other assets. Kristof had
the opportunity for an early market research on electric mobility in Italy
whereas Giancarlo could refine his business idea in a fast-growing company and,
in a more mature market than this region.
The first month, Giancarlo helped with Kristof and his marketing team, went
through an intense week of trainings: from general market understanding to
technical training to marketing-specific education.
After only two weeks, Giancarlo was already well aware of the market and
the reasons behind the fast development of EVs in Netherlands that he studied
and compared to the Italian market. Customer interviews and a constant
involvement in the fast-growing EV-Box environment allowed him to quickly
increase his awareness.
Hence back in Italy, using the knowledge acquired, he started helping EV-Box
to develop their marketing strategy to the market. As the only Italian speaker,
he notably supported them to connect with the Italian customers; in this sense,
he was translating and adapting their communication to this target.
undertook and extensive research on the future possible scenarios of the
development of Electric Mobility in Southern Europe. With the results, he could
refine his business plan to adapt it to the realities of the of the market in that
Thanks to Kristof, he get in touch with investors and entrepreneurs, that
are key players in the industry and who also have strong ties with the
Thanks to this two-month exchange, Giancarlo acquired knowledge which reinforced
his self-confidence which allowed him to apply form a Youth Entrepreneurship
Grant in Puglia "PIN regional call".
In August 2017, his business "Sagelio", which offers electric car rental and charging stations rental, saw the light and in November, they got the funding.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:UNISCO Network per lo Sviluppo Locale
(Bari) Host entrepreneur's contact point:Erasmus Centre for Entrepreneurship
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