Rethinking business strategy to move forward
Isabel Álvarez is one of the EYE Entrepreneur of 2016 Awards in the New Entrepreneurs category. She was selected among six finalists. A well deserved reward as Isabel contribute highly to the local community in Zaragoza, Spain where she offers training and coaching to youngsters.
After two years of running her company "Puliendo el Talento”- a career company for youngsters- Isabel Álvarez
Serón, was stuck with her business and needed a new strategy to move forward. She
thus applied for Erasmus for Young Entrepreneurs, where she got in touch with Irish
Host Entrepreneur Liam Horan, CEO ofSli Nua. From the very first contact, these two
entrepreneurs discovered a great connection in sharing their passions as
coaches and trainers.
During the exchange, Isabel learnt enormously on new training
courses, one-to-one sessions with clients, sale visits and fairs. Liam taught
Isabel how to communicate with clients, including dealing with the most difficult
ones; how to choose the right objectives in order to keep the motivation always
high; how to develop her own brand and how to choose the right employees.
Yet, Isabel not only improved her managerial skills, she also
regained enthusiasm and motivation on her profession which she thought she had
Furthermore, this experience was not a one-way exchange in
which Isabel was the main beneficiary. On the contrary, Liam had the chance to
rethink differently the work processes in his company, thanks to the innovative
ideas and proposals of Isabel. Isabel’s different background and experience
helped Liam in this process.
As a result of the exchange, the two entrepreneurs continued
to cooperate and months later they proudly announced the creation of YOCA Test
(Young Career Test), an online questionnaire based on modern educational
theories. Isabel, thanks to her entrepreneurial exchange with Liam,
restructured her strategy and business model, bringing her company to increase
profits of almost 50% one year after the exchange.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:FUNDACIÓN SIENEVA
(Granada) Host entrepreneur's contact point:Limerick Chamber of Commerce
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