Success stories

New entrepreneur:
Svitlana Liubymova (Sweden)
Age: 43
Company name: (Start-up)
Sector of activity: Water distribution, Sewage, refuse, cleaning and environmental services

Host entrepreneur:
Kalle Sintonen (Finland)
Age: 35
Company name: Nittha Oy (15 years of experience)
Sector of activity: Hotel, restaurant, tourism, travel services and wellness

The New Entrepreneur, Svitlana, discovered the EYE programme through HUG-Ukraine while seeking opportunities to gain practical entrepreneurial experience and international mentorship. Shortly before the exchange she registered her sole proprietorship and aimed to strengthen her skills in international markets strategic planning digital business development and operational management through hands-on learning. The exchange with Kalle offered a valuable opportunity to learn from an experienced entrepreneur develop her business idea and gain exposure to real business operations in an international environment. Kalle was already an active Host Entrepreneur in the programme and had previously hosted several New Entrepreneurs consistently achieving strong outcomes and mutual value creation. After reviewing Svitlana’s profile he immediately identified a strong match in skills motivation and business focus and saw clear potential for a productive collaboration within his digital marketplace project.

During the exchange Svitlana worked closely with Kalle through mentoring sessions practical assignments and daily business activities. Together they analysed international market opportunities explored expansion strategies and developed a digital business plan. She contributed to data research market analysis B2B communication and the use of digital tools to improve business efficiency. She also supported the creation of databases of service providers and potential partners across several countries. In parallel she gained insight into customer relations quality management and operational processes through client discussions and business development activities. Kalle provided structured guidance and hands-on mentoring ensuring effective integration into ongoing operations and a well-structured learning environment.

The exchange had a significant impact on Svitlana’s professional development and the growth of her newly established business. She strengthened her management and strategic planning skills deepened her understanding of international markets and learned to develop and implement a digital business plan. She expanded her professional network identified potential partners and gained practical experience that helped transform her idea into a viable entrepreneurial project. For Kalle the exchange delivered tangible value. He benefited from the NE’s support in market research service testing workflow documentation and user-centric analysis of his digital marketplace. This contributed to improved process clarity validation of service assumptions and a better understanding of customer needs. Svitlana’s involvement also provided fresh entrepreneurial perspectives and AI-supported insights strengthening operational efficiency and platform optimization.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
ALFOMBRA ROJA AB (Stockholm, Sweden)

Host entrepreneur's contact point:
ANTALYA TICARET VE SANAYI ODASI (Antalya, Türkiye)

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