A life-changing adventure: this title may seem quite
powerful for a three-month experience. Honestly, when it started, the
entrepreneurs did not know how far they would take it. Roberta Falaschi (new
entrepreneur) and Laura Priolo ( host entrepreneur) expected these 90 days of
their EYE exchange to be productive, fun and educational, but it turned out to
be so much more. "Take the biggest goal you have and mix it with what you
dream of achieving. Then pursue all of that with the support of a professional
and experienced entrepreneur who is genuinely happy to help you. The feeling of
empowerment and satisfaction I had is just incredible," Roberta describes
her experience. Moreover, the exchange has helped both entrepreneurs to achieve
their goals, improve their existing business and build a deep bond and
friendship with each other. Their careers will continue from here and they will
always be grateful for this opportunity.
Laura immediately started working together. As they had created a programme
before starting, it was quite easy to follow. The first month was intense, the
second and third too! Their excitement grew when they saw that their project
was turning out better than they had expected. Laura and Roberta had plans they
wanted to change and strategies they wanted to improve, but they took it with
patience: after all, part of the learning curve is trying things out and making
mistakes. Because their projects were closely linked and their niches were so
similar, listing all the activities they undertook would be incredibly lengthy.
Roberta started by redesigning Laura's yoga community with new text ideas for
social media and then worked on the website. In turn, Laura helped Roberta find
her niche and understand market research, sales funnels and product development.
The entrepreneurs applied all this to Laura's project first and then started to
develop Roberta's project further.
The benefits that this exchange brought are endless.
Starting with the skills they both gained that will be incredibly useful in
their future careers (marketing, copywriting, paid ads for Roberta and web
design for Laura). They have also achieved physical results that they couldn't
have achieved on their own, such as products that can be sold in the yoga and
wellness market. From a human perspective, Roberta can't speak highly enough
about the friendship and professional bond that Laura and she have built, which
is sure to lead to future collaboration.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:DARE FUTURO SOC COOP
(Firenze) Host entrepreneur's contact point:INSTITUTO TECNOLOGICO DE CANARIAS,S.A.
(Santa Cruz De Tenerife)
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