Larysa Tutnich (51) from Ukraine worked as a
hairdresser in Severodonetsk for over 15 years. With the beginning of the war
in Ukraine and the shelling of her city, Larysa lost everything and had to say
goodbye to her previous life. She decided to come to Bosnia and Herzegovina.
Back then, the media interviewed people from Ukraine
who came to Bosnia and Herzegovina. This was accompanied by representatives of
the organization Zene za Zene International, as they were already implementing
the projects with refugees in Ukraine.
After hearing Larysa’s story, Zene za Zene reached out
to Larysa and visited her in Žepče, where she was staying, to introduce her the
EYE programme. Larysa happily took up the opportunity to take part in the
programme. Shortly after, Zene za Zene and Larysa set out to come across a
suitable Host entrepreneur.
It was the beauty salon Cosmo in Zenica, whose owner,
Lejla Begičević, has extensive experience in the hairdressing industry. Also having
went through the war in Bosnia and Herzegovina Lejla well understood Larysa’s
situation. She immediately offered Larysa an exchange at her beauty salon.
The relationship started and during this time Larysa received a lot of theoretical
practical and legal knowledge in the ability to professionally grow a team and build
her own business with various types of marketing and advertising in the beauty
industry. Leyla also helped her to conduct a market analysis of the beauty
industry in Bosnia and Herzegovina. Since there are cultural differences
between Ukraine and Bosnia and Herzegovina, Larysa had the opportunity to
acquire new knowledge about the trends and needs of BiH clients.
Throughout the exchange,
both entrepreneurs attended training seminars and beauty exhibitions and met
with representatives of product supplier companies and owners of beauty salons.
This was highly valuable for Larysa, as she made new contacts for future
The acquired new contacts
and experience gave Larysa confidence in building her own business. After 6
months of exchange she plans to open a beauty salon "Ukraine beauty house” upon
her return to Ukraine. Having done market research for start-ups and knowing
from experience how difficult it is to start over, she would prioritise women
employees. Larysa found out that sustainability is of high importance when
creating a successful business story in the long run, so only high-quality and
environmentally friendly products from reliable manufacturers will be used. All
this will help the confident promotion of business in the face of fierce
competition and economic instability.
Larysa and Lejla are
happy about their collaboration opportunity. Now they are considering the
possibility of creating a joint website, which would promote their story, but
at the same time serve them as a way to get new potential clients.
This experience was life-changing for both Larysa and
Lejla, and we wish them both the best of luck in their business endeavors.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Alfred Nobel University
(Dnipro, Ukraine) Host entrepreneur's contact point:Udruzenje Zene za Zene International
(Sarajevo, Bosnia and Herzogovina)
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