Entrepreneur Gustavo is the Director and Business Owner of All Media
Consulting, www.allmediaconsulting.com and www.evinsights.co. He was looking
for a German partner for a better understanding of the business culture in the
market. Then he was offered Magnus’ profile, a great mix of early
entrepreneurship (www.endeko.com), experience as an employee in past positions
in a German medium-sized company, and fresh ideas for innovation. The two
entrepreneurs discussed their ideas and came to an agreement for collaboration.
They both felt it was a good match both with regards to the professional but
also the personal side. Gustavo and Magnus were keen on getting to know the
respective markets Spain and Germany and have a good start in these markets.
Magnus started analysing the general way business is done in Spain and Germany.
Subsequently, they conducted on-site and virtual business meetings, both with
Spanish and German customers. After contacting several businesses in Barcelona
interesting for Magnus, they had the chance to visit two companies together to
discuss future collaborations. This was particularly valuable since COVID was
still hindering travel and face-to-face meetings.
able to develop practical sales opportunities, from prospecting to lead
generation. In order to assist Gustavo, German communication standards have
been written. The two entrepreneurs also discussed further marketing and sales
material and prepared digital marketing campaigns. Magnus took advantage in
taking part in sales calls and thus developed his knowledge in cold calling to
push his own business. Finally, the two entrepreneurs consulted each other
about strategies in the different fields of their businesses.
Magnus and Gustavo built up a strong relationship and
friendship with each other with the aim to help each other out from time to
time in the future. The exchange gave them the chance to acquire a better
understanding of the business cultures of both countries, as well as practical
inputs regarding language barriers or formal requirements for business
communication. Magnus and Gustavo were also able to improve the sales approach
and generate sales leads for both entrepreneurs. So, they managed to gain business
contacts both in Barcelona for Magnus as well as in Germany for Gustavo. Magnus
got acquainted with the steps to go through to build up a digital sales channel
and how the sales process can be monitored with certain KPIs. He also learned
about how a remote team can be managed that it performs like a classic
workforce. The two entrepreneurs managed to organise a fruitful fragmented exchange with families to be considered and
COVID having an impact on planning and travelling.
For more information, please contact the local contact points involved in the exchange:
New entrepreneur's contact point:Baden-Württemberg International
(Stuttgart, Germany) Host entrepreneur's contact point:CAMBRA DE COMERC,INDUSTRIA I NAVEGACIO DE GIRONA
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