Ilaria Pinto & Rosa M. Carvajal - Erasmus entrepreneurs

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New entrepreneur:
Ilaria Pinto (Italy)
Age: 33
Company name: Casa Ideal (Start-up)
Sector of activity: Construction sector and real estate

Host entrepreneur:
Rosa M. Carvajal (Spain)
Age: 54
Company name: TheOpenHouse | (3 years of experience)
Sector of activity: Construction sector and real estate

Period of exchange: 03/2022 until 07/2022
Duration of exchange: 4 months


Results and benefits


1 new company created
Home staging, real estate marketing


Ilaria is a young architect. She chose to participate in the Erasmus for Young Entrepreneurs programme because she wanted to exchange knowledge and future visions with people in a similar field of business. Through this experience, she wanted to improve her skills, enlarge her network find new solutions and -most of all- challenge her personal and professional development. Rosa is a home stager. She decided to enroll in the EYE programme because she wanted to offer an aspiring entrepreneur the opportunity to get to know the Spanish real estate market and real estate marketing techniques firsthand. Ilaria's goal was to create an online sales platform for real estate marketing services. She wanted to enrich her background of theoretical knowledge with new, practical knowledge and international experience. Rosa for one was interested in learning how her profession and business could be combined into one organised in a fully remote way. Their goals were similar so Ilaria and Rosa began their exchange.

The experience exceeded all the expectations of both entrepreneurs. Ilaria managed to put all her ideas into order and to strengthen her motivation, thanks to the mentoring and support of Rosa. Under the guidance of Rosa, Ilaria has acquired an enormous amount of practical knowledge in the home staging sector, traditionally understood through the support of the real estate decoration and marketing projects that Rosa has completed in these 4 months. The entrepreneurs interacted with customers and partners and discussed the strategic planning of the company. They have also decided to be partners in the new company that Ilaria wants to launch on the market. The research conducted during the exchange programme actually showed that her project could become a new way of doing business with home staging both in Spain and in Italy.

The exchange strengthened Ilaria's motivation to develop her idea. Her business plan has become clearer more practical, and has been enriched with functional elements. Ilaria has seen the feasibility of her project grow day by day, after developing content and sales strategies with Rosa. The project has become an online enterprise of which both Rosa and Ilaria are part. The project itself has been renamed "Casa Ideal" and is expected to be launched on the Spanish and Italian markets at the same time. Ilaria and Rosa will therefore be the founders of the first web page for the sale of home staging services completely online. The platform will allow the owners of a property to access a path to accelerate the sale or rental of their real estate property by managing everything from the sofa. Through practical strategies, marketing techniques and a list of purchases to be made, the clients will be able to achieve their goals even if they are approaching them for the first time.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
UNISCO Network per lo Sviluppo Locale (Bari, Italy)

Host entrepreneur's contact point:
Innogate to Europe, SL (Madrid, Spain)

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